About Us | Roughneck Harley-Davidson®
We Buy Bikes!

Roughneck Harley® - The Shining Star of East Texas

"You'll Never Ride Alone." This is not just a quote for us; it's a way of life.

Roughneck Harley® opened in the summer of 2015 in Longview, Texas. Our dealership sits in the middle of East Texas, making it the perfect location for a stop on your journey or to come hang out with us! We hold weekly events every month that are open to the public including bike nights, contests, poker rides, and much more! Our local H.O.G.® Chapter is active within the dealership and our community and are always welcoming new members. Being located in Longview, we are surrounded by some of the most beautiful riding country in East Texas and there are plenty of places nearby that provide a scenic and exhilarating riding experience! The next time you are in Longview, Texas, swing in, meet the team and maybe catch some live music, great food, a cold drink and join us for a Nerf gun fight or water balloon war! There is always something going on at Roughneck Harley®!

Enough about us, let's talk about you! Come visit our dealership!

Check out our latest accomplishments:

  • Multiple Bar & Shield Awards.
  • #1 Harley-Davidson® dealership in Texas.
  • Involved in multiple dealer advisory councils.
  • Instructed H.D.U courses.


We have the largest selection of new and pre-owned Harley-Davidson® motorcycles in East Texas! We also carry the latest trends in MotorClothes® apparel and accessories to fit your riding needs. Our Parts and Service Department is staffed with team members that have a combined experience of over 40 years of kick-ass service and extensive knowledge of Harley-Davidson® parts and accessories. Our service department includes two Level 5 Master Technicians, one of which is the third female in Harley-Davidson® history to reach this prestigious level!

Roughneck Harley® is located in Longview, Texas and is the last major city along I-20 East before entering Louisiana.