YOU'LL NEVER RIDE ALONE
At Roughneck Harley-Davidson® in Longview, TX, we’re more than a dealership — we’re your riding family. From group rides and events to expert service and support, we’re with you every mile. Explore our new and pre-owned Harley-Davidson® motorcycles, shop genuine parts, accessories, and apparel, and trust our factory-trained technicians to keep your bike road-ready. Ride in and see us today!
EXPLORE OUR BIKES
ROAD GLIDE
The Road Glide® delivers advanced technology, enhanced comfort, and dynamic performance with the Milwaukee-Eight® VVT 121 engine, marking a bold evolution in Harley-Davidson® Grand American Touring design.
ExploreNIGHTSTER
The Nightster enhances the ride with style, convenience, and tech upgrades. Powered by the Revolution® Max 975T engine for high torque at low RPM, it integrates the engine into the chassis to reduce weight.
ExploreHERITAGE
The Heritage Classic blends refined finishes, a modern edge, and a revitalized ride, delivering a fresh take on timeless nostalgia. It's designed to make a bold statement on any road.
Explore
THE ROUGHNECK HARLEY-DAVIDSON® EXPERIENCE
Since 2015, Roughneck Harley-Davidson® has been East Texas’ go-to spot for all things Harley. Located in Longview, we’re surrounded by scenic riding country, perfect for your next adventure. From bike nights and poker rides to live music and contests, our weekly events offer something for every rider. Stop by, meet the crew, join our active H.O.G.® Chapter, and be part of the Roughneck family — where the good times never stop!